The quickest way to get ignored by big businesses is to try to initiate a business relationship over social media. It may work for some, but many businesses do not conduct high-level business, as in affiliations or partnerships, in personal messages. You must find their official contact information and formally introduce yourself. Social media has gotten us extremely comfortable. Many of us have forgotten about formality.
If you are too lazy and not polished enough to send me a formal correspondence, I will never consider doing partner or affiliate level business with you. That may work for clients, but not as an equal. Do your due diligence and research on how to reach out when proposing business deals. Learn how to leave proper voicemails, because many businesses like myself do not answer unscheduled calls during my busy workday. I also do not call numbers back that do not leave voicemails. Learn how to draft business proposals along with cover letters via email. Look and sound like you mean business. Typically your emails and phone calls should go hand-in-hand. Leave messages that state that you have also contacted them in the other format and that you have left a detailed message for them there as well. That gives you 2 initial points of contact and will better your chance of a response. Leave the DMs for your personal connections and avoid them for business. In the rare event that a business contacts you in your DMs first, you may respond there. Rerouting to a formal option still shows your level of professionalism. Emails and phone calls are always better options unless they specifically direct you to use other sources.
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